7 scientifically proven ways to get others’ attention
Whether you are a rising entrepreneur seeking to market your company to investors, an employee trying to impress your manager with your effort, or a spokesperson seeking to make your audience listen to you, in most cases you are trying to attract other people’s attention to you. You may find this difficult, as despite all your attempts, you are not getting the result you want.
How to be a special person then?
In fact, there is a lot of scientific research that revolves around the way the brain receives information around it and processes it. The famous writer and investor Ben Parr has explored many of these researches, and conducted several interviews with experts in this field, to come up with what is known as “Captivation Triggers”, or attraction incentives, which he talked about extensively in his book entitled: “Captivology: The Science of Capturing People.” Attention “.
In today’s article, we’ll summarize these seven scientifically proven ways or motivators to capture the interest of others.
Parr says in his book: “We subconsciously pay attention to specific signals, sounds, colors, or any other factors based on the contrast between them and their surroundings.”
The color of a company logo contributes a large percentage to forming the consumer or customer opinion about the entire brand. For example, red gives the impression of violence, blue indicates calm and serenity, while yellow represents activity and energy.
Color is not the only factor affecting automatic alarm, temperature also plays an important role, as a 2008 study showed that people who hold a hot drink in their hands see them as warmer than those who hold a cold drink, for example.
How to take advantage of automaticity to attract the attention of others?
We certainly do not ask you to wear a clown costume to catch your eyes, nor to walk all the time with a cup of hot coffee or even to speak out loud all the time, but you can, for example, do the following:
_ Wear a tie or a scarf (if you are a girl) of a distinctive color that matches the rest of your clothes, so you draw attention to you with that.
_ If you are about to meet someone for the first time, have a hot coffee or any warm drink with him, but if you are going to hold a meeting in which you negotiate with the other party, make your drink iced.
_ Always remember that pronouncing a person’s name is often the best and most important sound for him in any language, so learn the names of others and use them well while talking to them.
2- Framing the mental frame
One expert says to the writer Ben Parr, “We process the information that our minds receives within a frame of reference in our minds.” Thus, influencing the mental frame of others or changing our own mental frame greatly contributes to attracting the attention of others to us.
The way you express something and your choice of words play a big role in determining how the other person will react to what you say.
A 1974 experiment was conducted at the University of Washington, in which a video of two car collisions was shown together, and viewers were asked to answer a question about the speed of both cars during the accident. However, the method of asking the question was different, as several words were used to express the word “smashed”, such as: “smashed” or “bumped”.
The speed suggested by the group asked with the first word was significantly higher than the speed suggested by the group asked with the second word. That is, “smashed” gives the impression of a strong collision that creates a wreck, while the second word implies that the collision was light.
How does it affect the mental frame of others?
You can take advantage of this to get other people’s attention:
_ Choose your words carefully, and make sure to make your speech interesting and interesting.
_ You have to repeat it, as several studies have shown that repeating a certain phrase makes others believe that it is true, so if you want to communicate a certain idea, do not hesitate to repeat it in the ears of others, to take root in their minds.
3- Break the usual disruption
One of the most important features of the human mind is that it always pays attention to everything that contradicts its expectations. Whether in a positive or negative way:
_ If it violates our expectations in a positive way, we will view it as having a higher value.
_ Conversely, if it contradicts our prediction in a negative way, we will draw an idea that it is of lesser and lesser value.
How to be special by breaking the usual pattern?
So what do you think to use this trick to get other people’s attention, but in a positive way of course!
You can do this by doing any of the following:
_ Ask others an unexpected question.
_ Break a record in a specific field.
_ Complete a difficult task before its deadline.
_ Invite your manager, colleague, or the person whose attention you want to take a walk instead of a cup of coffee.
There are undoubtedly thousands of ways to do this, you just have to think differently. Seek to do things around you in a way other than what you are used to, or what others are accustomed to from you, and notice the effect of this on your presence in their imaginations!
4- Reward and Create Desire Reward
You may have heard of dopamine, which is a neurotransmitter that is often linked to feeling happy, but it is actually more related to desire and motivation, it ignites our desire for something, such as food, money, or other material and moral rewards.
If you want to attract the attention of others, you should ignite their desire to remain around you by offering material rewards (attractive incentives or salaries for employers) or moral (such as personal development, training opportunities or skills development). In other words, make the other party feel that Being with you or staying with you is fun, full of passion and surprises.
We humans by nature tend to deal with everything that is trusted and are attracted to it, and we may even pay very large sums of money for any reliable service. So, first and foremost, you must convince the person in front of you that you deserve to be trusted so that you can get him to listen to you and take your opinion.
You can do this by talking about your qualifications and experiences, or by supplementing your speech with quotes from known and trusted people in the field you are talking about. But make sure you don’t seem cocky or smug.
The mind usually focuses on things that are incomplete or incomplete, rather than on what is clear and complete. So you can use this matter to your advantage, and take advantage of it to attract the attention of others to you through the following:
_ If you meet someone for the first time, do not immediately tell them everything about your life, your thoughts, and your views, be mysterious and let them try to discover this mystery.
_ In business introductions, make sure the meeting is no longer than 45 minutes, and leave room for discussion during later meetings and other networking opportunities.
_ Instead of dwelling on yourself and the details of your life, ask others questions to ensure that the conversation continues without revealing too much about yourself.
Acknowledgment and recognition is one of the most important reasons that make big companies like Google always attract the most skilled expertise and competencies. Such companies treat each employee as a distinct individual and not just a secondary person among the dozens of employees.
Human beings by their nature tend to those who make them feel valued and who give them a sense of belonging to a certain group. So, in order to attract the attention of others around you, acknowledge their accomplishments, acknowledge their qualities, and praise their perseverance, away from ornate or pretentious compliments.
Do not hesitate, then, to harness the capabilities of the brain and its method of receiving and processing information around it for your benefit, and using it to attract the interest of others and their attention to you.